Why You Should Adopt Digital Marketing Strategy In Your Business

WHY YOU SHOULD ADOPT DIGITAL MARKETING IN YOUR BUSINESS

Digital marketing seems like the new kid-on-the-block.
Everyone keeps talking about the concept of digital marketing and social media marketing using words like content, digital media, social media management, Online marketing, Search Engine Optimisation (SEO) and many more.
All these can be intimidating for a regular business owner only focused on making sales with the good but obsolete traditional marketing tactics.

Digital marketing is essentially the promotion of your brand, product or service via online channels and it is required to be relevant in business in this digital age.
Everybody is online and so are your current and potential customers. Whatever product you sell or whatever service you offer, a solid and detailed digital marketing strategy is advised for the advancement of your business.

Adopting digital marketing for your business is a different thing while getting it right is something different entirely.
To have a successful digital marketing strategy, define your objectives, channels, Key Performance Indicator (KPIs) and their measurement. Finally, draw out an action plan so different teams or individuals are aware of their roles and the business’ expectation.

This new mode of marketing may be a concept you are currently clueless about but you have acknowledged the need to adopt digital marketing for your business and you are just wondering if it’s really worth it.
Not to worry, we are here to help you.

Here are a few reasons to adopt digital marketing into your business.

1. You can communicate with your customers.
Unlike any other form of marketing or advertising, digital marketing offers a two-way conversation between you and consumers. They are able to provide real-time feedback and updates regarding your products thus propelling the business to provide consumer-tailored updates and requests. These updates will increase consumer satisfaction, retention and an eventual, but significant increase in sales.
Digital marketing also offers qualitative and quantitative consumer data. Via this data, you know much more about your customers.
Where they spend their time, what kind of devices they use, their income and basic psychographic and demographic data. This data can inform the business subsequent marketing efforts.
Social media also offers the option of 24/7 customer support and engagement with customers and brand loyalists.

2. Increased brand awareness
Customers will only buy from you when they know you exist.
The world has evolved into a big digital village and to get the attention of customers and the desired result for your digital marketing efforts, you need to implement a solid digital marketing strategy that targets the suitable audience for your product.
More website traffic or more searches of your business will in most cases translate to a lead, more sales or even a referral.

3. Digital marketing can be tracked.
You cannot measure or track your efforts or their impact on traditional advertising and this is why digital marketing is a breath of fresh air. Something new and definitely improved.
With this marketing method, you can track your customer’s activity on your website, what decisions they made, where they fell off or where they made a decision about your product. There are numerous analytics tools like (Google Analytics, Alexa and so much more) specifically designed for this purpose.
Continual tracking allows you to improve your strategy until customers are satisfied.

4. Digital Marketing helps with better budgeting and planning.
Every business owner understands the value of money and appropriating it to the right channels.
Contrary to popular opinion, digital marketing is a reasonably priced, cost-effective method as it allows you to plan ahead of time and with upcoming trends in mind. It is also the only traceable means of advertising with the ability to measure ROI. Therefore, the business can learn from this data, make subsequent smart choices regarding and even save money in the future.

5. Digital is mobile
If you want your business to thrive, you have to go mobile. About 89% of the worldwide web’s traffic comes from mobile. Everyone owns a smartphone and they are actively spending time on it. Shopping, reading the news and making different consumer decisions.
With digital marketing, you are directly in the face of your consumer with your ads on their mobile phones or interacting with them on social media or via messaging apps and/or email marketing.

6. You need digital marketing to be ahead of competitors.
Change is one of the only constant phenomena. Any business that shuns change will probably be left behind and this can be said for businesses who refuse to adopt digital marketing tactics.
A constant competitive analysis is important so as to remain relevant in your industry. You need to have an understanding of what your competitor’s strategy is in the digital marketing space. Try to observe their approach, learn from their errors and then improve on it for your own product.
The sad news is that your competitors are already in the digital space, expanding their reach and engaging with customers.
Better late than never for you to also get on the bandwagon and even exceed their current efforts.

In summary, the benefits of digital marketing for businesses are innumerable and should be implemented by every smart business owner that understands evolution.