Monthly Archives - September 2018

digital marketing

Why You Should Adopt Digital Marketing Strategy In Your Business

WHY YOU SHOULD ADOPT DIGITAL MARKETING IN YOUR BUSINESS Digital marketing seems like the new kid-on-the-block. Everyone keeps talking about the concept of digital marketing and social media marketing using words like content, digital media, social media management, Online marketing, Search Engine Optimisation (SEO) and many more. All these can be intimidating for a regular business owner only focused on making sales with the good but obsolete traditional marketing tactics. Digital marketing is essentially the promotion of your brand, product or service via [...]

checklist for political campaigns in Nigeria

Digital Marketing Checklist for Political Campaign in Nigeria

The 2019 election is drawing near and so many political parties in Nigeria are still trying to get a piece of the online visibility. Social media and digital marketing is now an integral part of the twenty-first-century political campaigns. Digital marketing has a great role to play when it comes to politics, elections and campaigns. Gone are the days where political parties and aspirants focus strictly on the traditional medium of advertising which includes radio, Television, Newspapers and posters. Even [...]